Roundy’s Supermarkets, Inc. Adds Blessue Premium Facial Tissue
September 21, 2009 -- Dallas, TX
Blessue LLC announced today that they have partnered with Roundy’s Supermarkets, Inc. of Milwaukee, Wisconsin to distribute their new line of 2-ply premium facial tissue products in all Pick ‘n Save, Copps Food Center, and Rainbow Foods stores. Roundy’s locations will carry both Blessue™ flat box 150 count and Blessue™ upright 90 count box styles.
Blessue LLC founder, Dana Kelman said, “The addition of Roundy’s further demonstrates the consumer demand for a new choice in the facial tissue category, and that Blessue™ is the product of choice to meet that demand.”
Kelman added, “Roundy’s recognized that Blessue™ Premium Facial Tissue offers its customers exactly what they want in a facial tissue product: a premium quality tissue without premium prices. This, along with the relevance of our box designs to consumer homes and our cause marketing, demonstrates how Blessue™ is meeting the demands of today’s facial tissue consumers.”
Look for Blessue™ products at Roundy’s Supermarket locations (Pick ‘n Save, Copps Food Center, and Rainbow Foods) beginning in September.
About Blessue
Blessue LLC is a new consumer products company that brings you Blessue™ Premium Tissue, a high quality facial tissue product for both the in-home and away-from-home market segments. Based in Dallas TX, Blessue™ is bringing a fresh approach to the facial tissue category with an interior-design approach to product packaging resulting in simple, attractive designs that blend in perfectly with your home décor. Blessue™ Premium Tissue provides the softness and strength you’d expect in a high quality facial tissue, but without the high price! And the giving doesn’t end there – $.05 from every box of Blessue™ sold will be donated to Breast Cancer research charities. For more information, visit www.blessue.com.
About Roundy's Supermarkets, Inc.
Headquartered in Milwaukee, Wisconsin, Roundy’s Supermarkets, Inc. is one of the Midwest's oldest and largest grocers. The company owns and operates 153 retail grocery stores in Wisconsin and Minnesota under the Pick ‘n Save, Copps Food Center, and Rainbow Foods banners.
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